About David R. Gruber
David R. Gruber is Associate Professor of philosophy and communication at the University of Nevada, Las Vegas (UNLV).
David R. Gruber is currently the book reviews editor for the Journal of Consciousness Studies.

Philosophy & AI
I write about why AI is persuasive and explore its relationship to past philosophical ideas about language, freedom, and Being. To do so, I draw on continental philosophy, speculative philosphy, cultural theory, rhetoric, and consciousness studies.
All of my philosophical work can be found here.

Rhetoric and Persuasion
I started my career focusing on the communication of neuroscience and why people found images of the brain so persuasive. I have since written several pieces on how neuroscience can expand the rhetorical tradition. In a recent 'Forum' for Rhetoric Society Quarterly, I present the idea of an 'ontological neurorhetoric' that uses mixed methods and interdisciplinary engagement to better understand the embodied contexts of neuroscience studies.
I also developed 'affective constitutive rhetoric', which describes how experiences persuade us without words. But I have more recently been interested in rethinking metaphor studies through New Materialism.
I am also keen to revise Burke's notion of 'rhetorical identification' (here). So I am currently co-editing a book on the topic with Dr. Jason Kalin, to be release by the University of South Carolina Press.

All work categorized under Rhetorical Studies may be found here.

Art and New Media Projects
Here is a list of past creative projects:
Coming Soon!
I lost my funny bone after reading Nietzsche in 2012. Recovery is slow, mostly because "the abyss" keeps staring back. So, yeah, prognosis not good.
More soon. Hope you'll love it. First joke's free to hook you suckers in. But actually, that's not a joke at all. It's just how addiction works.
Contact
David R. Gruber
Associate Professor, University of Nevada, Las Vegas
David.Gruber@unlv.edu